Is digital marketing in its prime in Devon?

The growth of online presence and jobs in the industry

Part of this fairly new demand for digital marketing is due to the increased presence of the average person online. In the whole of the UK, over 90% of people are somehow present online, meaning you can reach over 60 million people in the country, thanks to these online strategies. This has naturally presented more opportunities for careers in the industry, allowing different types of people to get paid in exchange for Search Engine Optimisation, Google or Facebook Ads Management, Social Media Management, Email Marketing, and more.

What is the salary of a digital marketer in the UK?

This is where complications start. As this industry is still new, and still growing exponentially, salaries are still quite low for agency workers. Digital marketers normally earn between £20,000 and £35,000 per year. Although, entrepreneurs who started their own “agency”, or who simply started working for themselves, have made much more than this. The only risk, here, is the failure rate that comes with opening your own firm. The exact number is not clear, especially not in the UK. All we know is that it takes a tremendous amount of work to make this business model highly successful. We have seen many people fail, lose hope, or patience,  sometimes before they even got stuck in.

A wide variety of services, all under one umbrella

Another variable explaining the rapid growth in this market is the number of services. Let me give you a short list:

• Search Engine Optimisation
• Google Ads
• Facebook Ads
• Tik Tok Ads
• Affiliate Marketing
• Email Marketing
• Reputation Management
• Social Media Management
• PPC
• Content Marketing
• Brand Recognition
• Youtube Ads
• Youtube Content

As you can see, this list on its own is quite extensive, and it is far from complete. This means there are numerous angles to consider when preparing to invest in digital marketing, or even to do it yourself.

A lot of companies decide they know best, and want to market everything themselves, the downside is you will never be able to reach your full potential if you are not using most of these tools. Furthermore, if you are not a master of the trade, you might not be doing everything that is necessary. After all, a bricklayer wouldn't ask a marketer to create a foundation or lay the mortar.

Number of business hits record high in Devon

Yet, something that encourages the need for this skill-set. Over the last few years, Devon businesses have been growing by at around 5% per year. In 2021, a record high of over 60,000 businesses was hit. Most of these are private limited companies. Every one of them requires their service and/or product to be marketed. This aligns perfectly with the growth rate of digital marketing services, which have a CAGR (Compound Annual Growth Rate) of 5.3% worldwide. When the growth of two markets fit in so well, all while requiring each other's presence, demand can only be high.

What is the verdict?

Put simply, the demand for digital marketing in Devon is at an all-time high. Therefore, it's a great time to get stuck into the trade if you aspire to work from home, with a laptop, in your own time, while earning great amounts of money.

To learn more about starting your own web design agency, click the underlined text. If you want me to write an article about starting a marketing agency as well, leave a comment below.

In the meantime, enjoy your day, and take care!