PoPr Media

Mastering The Art Of Creating An Effective Landing Page

Sat, 08 Jul 2023 19:30:56 GMT

How do you create an effective landing page for your business?

In today's digitally driven world, a strategically built landing page can make or break your sales process . This could be for a product , service , event , or leads . Either way, a great landing page will get more attention, drive more leads your way, and convert well. In today's blog post, we would like to walk you through some tips and best practices for creating an effective landing page.

What Is The Goal Of The Landing Page?

You should always define the goal before jumping into any design or content ideas. Your landing page should be heavily based on the main objective. Are you looking for email-addresses ? Do you want to sell a product ? Do you want people to sign-up for an event? The goal will help you choose the elements of the landing page, and you can influence the visitors to complete your desired action .

Don't Overcomplicate It, Focus On The Objective

If you include too many parts on your landing page, like too much text or too many images , your audience will get confused , and your conversions will drop miserably. A clean , visually appealing , and original landing page, is good to aim for. Empty spaces can be used to draw attention to a certain part of the page, and drive more eyeballs toward your Call-To-Action ( CTA ).

Make The Headline One To Remember

The first thing anybody will see is the headline, make it count. If it's not good enough, say goodbye to the visitors , they won't be sticking around. You must grab the user's attention , and use a “ hook ” type phrase to emphasize the value of your offer , and what makes it different . Also, make your offer very easy to understand for your target audience , if you are talking to 18-year-olds, don't use fancy words and classic terms , a modern and original headline would suit that situation quite well.

Find A Killer CTA

Your Call-To-Action (CTA) is the core of your landing page, it needs to be strategically placed, standing out from the remainder of the page. Use action-orientated language that is likely to make users do something, online users must be told what to do. For example: “ Get Your Free Website Audit ”, “ Start Your Free Trial Now ”. You can research strong marketing language to find words that are great for CTAs , I'll put a link to a good article below.

Write Persuasive Copy And Increase Conversions

When you write the copy for your landing, make it incisive , and emphasize the offer . What is good about your offer? What makes it different ? Which pain points does your audience relate to? How will your product / service take away their pain?

Write short copy, use bullet points , make the content easy to read and precise .

If You Have Social Proof, Use It

By incorporating social proof on a landing page, trust is usually increased massively. If you have any, include testimonials , reviews , or case studies . Social proof helps your users justify going ahead with you, and makes it more likely for them to follow your Call-To-Action.

Write Persuasive Copy And Increase Conversions

Write short copy, use bullet points , make the content easy to read and precise .

Optimise For Mobile Devices And Test Your Landing Page

60% of users or more will be visiting your landing page on a mobile device, so make the mobile layout amazing ! The number of mobile users is constantly increasing, and so is the importance to account for it. Test out your landing page on numerous devices, including mobiles , tablets , and laptops or desktops to make sure everything is correct. Over time, you can use Google Analytics to track conversions and general user behaviour .

To create a landing page that performs well, drives sales , and reaches your objectives , a good build will be crucial. From emphasizing your offer and making the Call-To-Action stand out, to writing persuasive copy and optimising for mobile , the goal is to captivate your users' attention . You will learn to understand your target audience , and changes can be made in accordance to the analytics . This blog post contains tips that will help you maximise your marketing efforts, and measure them effectively, thereby reaching your goals faster!

Thanks for reading,

Have a nice day!

Is Having A Website Worth It In North Devon?

Fri, 02 Jun 2023 13:34:48 GMT

Is It Worth Having A Website For Your Business In North Devon?

As today's people move towards a completely digital world , having a website is no longer questionable. If you are looking to create an online presence to ensure the success and longevity of your business, this is the best place to start. Even so, a considerable amount of small businesses in North Devon question the value of a website, and are unsure about investing in one. Here are the main reasons justifying a website's worth in North Devon.

Reach A Wider Audience

The main goal of a website is to reach more people , may it be in your local area, or outside of it. Websites allow businesses to target any customers , in any area . This must be the best way to attract new customers , build your brand , and turnover more money .

Advertise Your Products, Services & Reviews

When customers are making a decision as to what business to use for their needs, 8 out of 10 people will look online first . They will search for the product or services they desire, so you want to have yours listed on your website for potential customers to see them. Once the customers has found the product, they will often check your reputation , which happens in 2 ways: looking at your reviews , and looking at the design of your website (how professional is it, how easy is it to navigate, does it make me feel confident about this company?).

Build Your Reputation & Credibility

As mentioned just before, the design and usability of your website will impact your reputation and credibility . By investing in a professional, well-designed website, you can attract more customers , experience better conversions , and build trust in your niche.

Provide Better Customer Service

Thanks to online messaging , form responses , service pages , and general information on your website, your customer service will be superior, it's inevitable. Customer satisfaction levels will be considerably higher if they can find lots of information online, as well as customer support.

Cost-Effectiveness

Contrary to material marketing, such as flyers or billboards, your website isn't going anywhere, and it continues to provide a lot of value for your customers, at a low maintenance cost . To keep printing ads, or to stay on a billboard, you will have to deploy more capital.

In conclusion, it is worth it to have a website in North Devon because you will reach more people , while advertising your products & services , building your reputation & credibility , improving customer service , and improving cost-effectiveness .

Thanks for reading,

Have an excellent day!

How To Use Your Website To Generate More Work For Your Small Business

Thu, 25 May 2023 17:52:29 GMT

Get More Work For Your Smal l Business Thanks To A Website

Small business owners can spend hours and hours every week looking for ways to get more work, and generate more income. Having a good website is one of the most powerful tools out there. As some of you may know, websites can be much more than a pretty place to learn about your business, they can generate great quality leads, and dramatically increase your income. We're going to give you 5 major tips to help generate more work for your small business, thanks to your website.

Use SEO To Generate More Work For Your Small Business ( Search Engine Optimisation )

This first point is probably the most important one. SEO is the number one best way to increase the traffic to your website, and in turn, the amount of phone calls you receive, and jobs you land. Without going into too much detail, we would recommend 3 main points:

Target specific keywords that your customers are searching for
Write high-quality, easily read, informative content for your customers, this will help build trust.
Make sure your website is mobile friendly . Over 60% of web traffic is now on mobile, so make sure you aren't loosing out on those people.

Maximise Your Calls-To-Action (CTAs)

A call-to-action is a link or button on your website that initiates a process where customers will perform a specific task. For example, “Call Us Now” or “Book An Appointment” are popular calls-to-action. You want enough of these on your website for your customer to get in touch, but not so many that they get lost in the process. Use one call-to-action at a time, never more.

Promote The Quality Of Your Work To Get More Of It!

If you look at our website, we have a dedicated “Projects” page where we show our latest & greatest work. This is specifically designed for our customers to see, admire, and will encourage them to work with us. For your small business, it's exactly the same. Let's say you're a tree surgeon, your website should have numerous pictures and testimonials of your work. By putting your work forward, customers are more likely to identify you as a trustworthy business, which will result in more conversions for you.

Create High-Value Content

To continuously add value to your website, you will want to do blog posts, maybe release e-books, publish YouTube videos, etc. This high-value content will encourage customers to buy with you, as they have already received some free information, so they know that you are an expert in your industry.

Use The Power Of Social Media To Your Advantage

Social media is a free, yet invaluable tool for your business. You can use it to promote your website, add high-value content daily, put your work forward, chat with potential clients, close deals, and more. Thanks to social media, you will be able to generate that much more work for your small business.

To conclude, your website can be very powerful for generating more leads, more work, and more income. These are the most effective and simple tips out there: SEO, calls-to-action, promote your work, create high-value content, and use the power of social media.

Thanks for reading,

Have a good day!

How To Use SEO to Increase Your Website Traffic in North Devon

Wed, 17 May 2023 20:36:25 GMT

Increase Traffic To Your Website Thanks To SEO, North Devon

Using SEO (Search Engine Optimisation) is one of the best ways to increase the traffic when it comes to your website. Optimising your website for search engines in North Devon is a guaranteed way to attract more local customers. As a company that specialises in SEO, we would like to give you some quick and easy tips to optimise your website.

Practice Keyword Research

To succeed in search engine optimisation, relevant keyword research is a must. Keyword research means taking a closer look at what terms the average people are searching for. This can be done very simply by typing the term you would use into a search engine, and seeing what recommendations you are given. If you want to get more technical, keyword tools such as Semrush and Keywordtool.io are very powerful.

Ultimately, keyword research is going to give you the most popular search terms for your business in North Devon.

Optimise Your Content

Now that you know what words are frequently searched for, you must use them to optimise the content on your website. You should aim to properly structure your headings, titles, descriptions, paragraphs, and image descriptions.

Without content optimisation, the keyword research is not worth anything, so make sure to go all in with this step! Make your content informative and easy to read, avoiding spelling mistakes.

Get Backlinks To Your Website

Building links to your digital property is most likely the best way to build trust, it is an essential part of Search Engine Optimisation. You can build links by asking local businesses in North Devon for a link exchange, or you can get listings on directories which offer backlinking services. Link building will equally increase the ranking of your website, and in turn, drive additional traffic.

Track Your Results, Measure Your Success

Thanks to modern tools, you can analyse the performance of any website accurately. Most of these tools are costly, so you can also check how your website is ranking, which directly represents the overall progress. With these statistics, you can make an educated decision as to which of your strategies are effective, further optimising your practice.

Thanks to this information, you can increase the traffic to your website, in North Devon. Make sure to follow the process very closely: keyword research, optimise your content, build links, measure the success of your SEO project.

Thanks for reading,

Have a great day!

How To Create A Mobile Friendly Website Design

Sat, 06 May 2023 18:47:59 GMT

Ho w Can You Create A Mobile Friendly Website ?

In this day and age, where everything is becoming digital, a mobile friendly website is no longer questionable.

Let's be real here, if your website doesn't work on mobile phones, or is very poorly optimised for mobile users, you're missing out on over 50% of potential traffic, according to recent studies.

Here are some quick, easily actionable tips for you to follow, if your goal is to build a mobile friendly website.

Don't Overcomplicate Your Website Design

Altho ugh desktops and laptop users may enjoy a more creative, engaging design, it really isn't worth it when optimising for mobile designs. Not only will extra design features slow down the mobile version of the site, but they will also make it feel more cluttered, and less effective. The layout should be simple, the navigation should be easy, and the design should be minimalistic, without just being a ton of text.

Consider Allowing Responsive Design

On most web development platforms, you can enable a responsive design. This will do a lot of the work for you, as it automatically adapts to the size of each screen. Although responsive designs are sometimes ineffective, they will definitely save you a lot of time, and ultimately they'll allow you to avoid re-building the whole website for different devices.

Optimise Every Image

I can see some of you out there, getting lazy with your images! Images make or break a website, but they do need to be compressed and optimised before being uploaded. Also, make sure to enable lazy loading, preventing images from loading until they require to.

Too many images will slow down your site, especially on mobile, and the same goes for images that take up too much storage. So remember: optimise your images!

Easy Navigation Means Better Engagement

Mobile devices are on the smaller side, as you would have noticed. Therefore, making navigation straightforward, and comprehensive, should be one of your priorities. Your goal should be to have a simple, easily-accessible menu, which allows any mobile visitors to find what they are seeking. A search bar, although not very aesthetic, can also be a handy tool when searching for information on a site.

Run Different Tests For Your Website

To double-check your layout and design, it's good practice to use a few different mobile devices and tablets, to ensure everything is in place. Sometimes, designs can change from one mobile phone to another – this is a good way of avoiding that type of problem.

To conclude, the mobile version of your website is very crucial, and should never be overlooked. To maximise your efforts, follow these easy steps, and your site should be as mobile-friendly as they come. However, there are more detailed variables to consider, which only experts would acknowledge. For more information, feel free to contact us !

Thanks for reading,

Have a lovely day!

How To Measure The Success Of Your Digital Marketing Efforts

Thu, 27 Apr 2023 15:31:32 GMT

What tools can you use to measure how successful your digital marketing tactics are?

Without measuring the success of your current strategies, there is no data for you to analyse, and therefore no way to make improvements for future tactics. There are hundreds of tools to measure the effectiveness of your past and current marketing strategies, but we have found the most effective ones.

Track Your W ebsite Traffic

Your website is the main place for people to find information about you, your company, your products, or any other services you may provide. Therefore, tracking how many people go there every day is very important. If your website traffic is increasing, you know you're on the right track.

We have found Google Analytics to be the most effective tool for this type of tracking, it will tell you where your website visitors are coming from, how long they spend on your site, what they click on, and more.

Social Media Engagement

If you use social media as a part of your marketing plan (which you definitely should), then measuring your community's engagement is fascinating. While social media is a free tool, it can suck up a lot of your time, and you don't want your efforts to go unseen. However, it can take anywhere from 6 months to one year of regular, high-value, engaging posts before you see any results, so definitely bear that in mind before you give up on social media marketing.

What Is Your Conversion R ate?

Conversion rates and click-through-ratios blatantly show you how well your campaigns are doing. Thanks to tools such as Google Analytics, you will be able to see which campaigns have the highest conversion rate (percentage of customers who go ahead with a purchase, book a call, or sign up for a service on your website). This can save you lots of money by indicating what strategies are good, and which ones aren't so good. Ideally, different campaigns will get different conversion rates for different actions (e.g. buying a product/sending an enquiry form/ calling your directly).

Return On Investment

During every campaign our company has run, we have always been able to measure the ROI. The most popular advertising platform is Google Ads, which will directly show you how much money you have put in the machine, and how much you got back from it. The same goes for Facebook, Instagram, Twitter…

At the end of the day, your return on investment is all that matters, it's all good talking about brand awareness and brand identity, but if you're constantly losing money from your campaigns, something is seriously wrong.

Many internal and external optimisations are necessary to run successful campaigns, and these aspects cannot be overlooked if you are looking to 2x, 3x, 4x… your investment.

Measuring the success of your digital marketing tactics and efforts is therefore vital, if your goal is to make your campaigns successful, and to get a good ROI.

Thanks for reading,

Have a lovely day!

Tips For Creating An Engaging Website Design

Sun, 23 Apr 2023 15:11:02 GMT

What are the best ways to create an engaging website design?

Having an engagin g website design, and a memorable experience for each customer, is essential. A highly engaging website design will potentially attract more customers, make them spend longer on your website, and in hand, convert them into clients. Studies have shown that over 70% of customers judge a company's reputation based on their website design, so it is super important to get do this correctly.

Responsiv eness

To have high engagement, you will need a responsive design. This will ensure that your website functions perfectly on all devices, from ultra-wide monitors to the newest iPhone Mini. Responsiveness will help your customers navigate with ease, and it will make it easy for them to find what they were looking for in the first place.

Navigation

As we just mentioned, n avigation is also an important factor to take into consideration. A website that is easy to surf through is definitely optimal, you want it to be obvious, easy, and informative. Focus on linking pages together, linking out from your home page to every relevant page, and creating clear drop-down menus.

High-Quality Images

Great photography catches the eye instantly, so does amazing graphic design – you should definitely use this to your advantage. Make sure you have a wide range of good images on your website, this will guarantee a great experience for your customers, and it will most certainly impress them! However, be careful with your resolution, if you have too many high-resolution images on your website, you will likely slow down the load speed dramatically, and in turn, you will defeat our objective of creating an engaging time.

Your Content Is King

The content writing part of a website is often the hardest, and the most time-consuming. But this makes perfect sense – your content is what defines you, describes you, and makes you relevant. You should focus a lot of energy on your content, and make sure it's easy to read, but also very informative, professional, and well-written.

Se arch Engine Optimisation

This is in direct relation to everything we just mentioned, as these previous factors will all affect how you perform. The main one for me is, again: content! Having relevant content with great keywords, and long-tail keywords, will really help. There are also many off-site optimisation strategies to put in place, which will help your search engine optimisation goals.

Your website design will therefore affect how engaged your customers are, and will make a big difference in terms of conversions, sales, and enquiries.

Thanks for reading,

Have a nice day!

How To Choose The Right Website For Your Business

Fri, 14 Apr 2023 09:23:22 GMT

Choosing the right website for your business is essential

So you're starting a new business, and you need a website, or your current website is super outdated, and you need something new. Well, this is here to guide you through the process, making sure you make the right decisions for your business.

There are a few essential factors when it comes to designing a website, these include navigation and usability aspects, as well as basic needs.

Target your audi ence!

First and foremost, you need to know who you are talking to. Without this knowledge, you won't know where to start.

Having a target audience allows you, as a business, to reach a certain demographic, to provide relevant information to THEM (it's no good providing loads of great information to the wrong people).

Once you have worked out who your audience is, you can make a decision for your design. You know what will appeal to them, you also know what wording to use, and what kind of feel your site should have.

Usability is key.

Design is one thing, but usability and functionality are as important. Using the tools we mentioned in the last section to give your website the right “feel” and look is amazing, but you must not sacrifice responsiveness for prettiness.

What exactly am I trying to say?

Well, there are many factors that dictate how responsive your website will be, but the widgets, image optimisation, and strategic placement of these elements are key.

Furthermore, we all use our phones nowadays, recent studies and statistics show that over 50% of web traffic is now on mobile phones. In response to this, it is super indispensable to optimise your website for mobile users, some would say it is even more essential.

Easy navigation, happy customer.

There is nothing worse than navigating to a website, and getting completely, and utterly lost. Make your navigation menu easy to understand, and make it easy for users to surf through your whole website, effortlessly. Confusing websites never do well, from my experience at least.

What type of content are you promoting?

Depending on your industry, and type of company, your content may vary. For example, if you are a videographer, your website will be largely dedicated to videos – that's what your customer is interested in buying, so that's what you should show them the most. Inversely, you might have a book editing company, which would definitely include more writing.

Most websites are a mix of the two, but make sure you take this into consideration for your website design. Your content should be focused towards your best-selling products or services.

Run some tests.

This is where usability sessions come into play. You don't have to go really far with this, though. You could simply ask your friends and family what they think of your website, and that should give you some great insight alone. There are, however, ways to go more in-depth, where dedicated teams are able to test out your website, and give professional advice.

Selecting the right website for your business is thereby important, and there are many decisions to account for. Hopefully, this article helps you make the right choices for your website's design, usability, and functionality, making your customers' experience impeccable.

Have a great day!

Why A Website Is So Important

Tue, 04 Apr 2023 09:27:19 GMT

Do you have a website for your business in Devon?

In this day and age, it is rarely even question ed: everyone has a website. And it is also very clear that those who don't are simply missing out.

A central information point

First and foremost, your website is a central point of information. I t is the place where current customers can find information about you, where old customers can come back and find you, and most importantly: where new customers will find you. Your website should be armed with every piece of useful information about your business, it should be easy to navigate through, and very comprehensive.

Creating credibility

Did you know that around 80% of customers judge a company's credibility based on their website design? Does that not sound crazy? Before someone has even met you, or your team, they have already made judgements, they have already decided whether they like you or not. Think about how this can affect your overall trends – with a below-average website, or no website at all, you are loosing out on so many customers. And, I can hear some of you thinking “people in my industry don't have websites, they're useless”, which is simply wrong. Everyone is using their phone, using Google, to find products and services, so even if your competition doesn't have a website, you should.

“But I can't afford it”

This is not a case of “affording” something, think of it this way: you are in a small town, and you own a local gift shop. There are 4 other gift shops in this town. Each day, there is an average of 400 customers in the town looking for a gift shop. 350 of these customers are going to look said gift shop online! If your website shows up first, looks the nicest, and overpowers every other gift shop, you will get about 80% of those customers, that's 280 customers.

Now, let's say your website is 4th, and it seems unprofessional, hardly reflecting the actual quality of your shop. You might get 5% of those customers: 18 customers.

And then, you might start wondering: why are my competitors getting all the business, my shop is so much better! It's simple: nobody is going to realise how good your product or service is, without somewhere to look.

After crunching those numbers, you'll understand that the gift shop with the great website is getting about 16 times more money, every day, compared to the gift shop with only 18 customers.

I wrote this to show you how much money you get back from a good website. If it increases your sales by 100%, 50%, or even 20%, the website pays for itself!

Reputation manageme nt

With your website, usually comes lots of other great things, like a Google Maps listing, for example (Google Maps listings get a tone of traffic, probably just as much as the websites themselves). This is a place where you can get reviews, which is another reason for customers to come to YOU, instead of your competition. If you have a good system in place for getting reviews, you will experience a snowball effect, where you are getting so much positivity, that clients just carry on coming – it's like paying for advertising, but without the paying part.

Of course, to have a successful, and prominent Google Maps listing, you will need a powerful website – these two highly effect each other's performance.

Utilizing every channel

This takes us to yet another mistake that we see so often: social media.

Social media is a golden tool, and it's free, you literally can not go wrong. But, a lot of you don't use it to its full potential.

We see many local businesses who use Facebook pages, and Instagram, as if they were websites! But here's the thing… They're not.

Social media are amazing to get more people to find your website, and to promote the content on your website. They are not a replacement for a website. Of course, this all depends on what business you own, some models out there don't require a website, as the only goal is to get the phone ringing, in which case Facebook Ads can be a solid option. But most people don't have thousands of pounds a month to spend on Facebook Ads, and most people aren't in the industries that suit this marketing strategy.

I hope this short, informative post helps you understand the importance of having a website, no matter what your business is, and also how important it is for your website to perform well, thereby leaving your competition behind…

Enjoy the rest of your day!

How To Generate Leads In Devon

Sun, 02 Apr 2023 14:34:10 GMT

How to generate more business, and get more clients in Devon.

Are you looking for precise information regarding new clients, new leads , and new money in your pocket? This article is free, informative, and easy to read.

Who is your ideal customer?

Step 1: Identifying the ideal customer for your business.

What is the age range? 18-24? 35 and over? Age is an important factor.

How wealthy is your clientele? Upper class? Working? Middle? Social class is also vital to know.

What are your clients interested in? Is there a trend in hobbies or weekend activities? Do they tend to go golfing, drinking, eating? These trends will make it easier to target the right audience.

Does your audience have children? This will make a difference in their spending habits, and how much they can afford to spend on your services.

These factors represent a great baseline to identify your ideal customer. You now need to come to conclusions about this audience – where are they more present? Social media or google? Is there a buying window? Can you advertise your services where they spend their spare time? This goes on and on, but it is well and truly the beginning of a successful marketing campaign.

Create a compelling offer

Your offer must be rock solid, it should be so good that your customer feels like they are truly missing out by saying no. This applies to any business by the way, you could be a bathroom fitter, or a software owner, there is always a way to make your offer more attractive than other businesses in your area.

Okay, great, but how do you make a great offer?

First, you must understand what your client's pain is, what is their problem, and more importantly, how does your product or service solve their issue?

If you're a plumber, your customer's difficulty is most likely an addition to their home, or something that needs fixing. And this might seem obvious, but this is essential information to use when generating leads. Maybe your customer doesn't know they require a new toilet yet, and it's only when they come across your latest Facebook Ad that they think about it.

Also, use bonuses and guarantees to make your offer that much better. Again, a plumber might guarantee all of their work for a year, this really helps a lead to convert to a paying client.

Bonuses can include anything from extra features in a bathroom, to additional and exclusive features on a training course.

The goal here is to really emphasize the value of your product, and how it will make people's lives better.

Advertise on every channel possible

There is no reason to use only one channel. These days, everything is accessible, and if you're a fast learner, they're also free. Many times, I have seen clients learn their way through Facebook , Instagram, Website builders, Website Optimisation , Facebook Ads, Google Ads, LinkedIn, and more channels. This is the perfect way to maximise your output, and guarantee as many leads as humanly possible, booking your calendar out for months to come. Although, this is only sustainable for small businesses, bigger business should definitely look at paying a marketing company to do all of this for them, if the return on investment is right.

Sales and lead nurturing

Bringing in a lead is one accomplishment, getting a sale is a whole new challenge. This is where lead nurturing, following-up, relationship building, social media outreach, and more tactics come into play. Building trust with your leads, and making sure you close a good percentage of people that dial the phone, is a must. Losing potential customers due to bad sales skills, or failing to follow-up, is just as bad as throwing money down the drain. You either had to spend money or time to get that person through the door or on the phone. Therefore, every lead that goes to your competitor, or doesn't buy, is lost money.

Analysing and adjusting

Only rarely will a campaign or strategy be super successful right away, which is when objective analysis becomes important. As long as your return on investment was positive, you can consider your first campaign a success! But don't stop the hard work… Take what worked, and multiply it, then cut out the rest. It is that easy. The hard part is working out what worked, and why it worked.

Hopefully this short guides helps you with your lead generating skills, and brings your next customers in. If you have any questions, please click here to book a slot on my calendar, or try calling now .

Enjoy the rest of your day!

Is Digital Marketing in High Demand in Devon?

Wed, 15 Mar 2023 13:58:42 GMT

Is digital marketing in its prime in Devon?

In this post, we will go into detail about the extremely high demand for digital marketing in Devon. In the past few years, thousands of businesses have placed used dedicated massive budgets to their digital marketing in Devon. Continue reading for more insight.

The growth of online presence and jobs in the industry

Part of this fairly new demand for digital marketing is due to the increased presence of the average person online. In the whole of the UK, over 90% of people are somehow present online, meaning you can reach over 60 million people in the country, thanks to these online strategies. This has naturally presented more opportunities for careers in the industry, allowing different types of people to get paid in exchange for Search Engine Optimisation, Google or Facebook Ads Management, Social Media Management, Email Marketing, and more.

What is the salary of a digital marketer in the UK?

This is where complications start. As this industry is still new, and still growing exponentially, salaries are still quite low for agency workers. Digital marketers normally earn between £20,000 and £35,000 per year. Although, entrepreneurs who started their own “agency”, or who simply started working for themselves, have made much more than this. The only risk, here, is the failure rate that comes with opening your own firm. The exact number is not clear, especially not in the UK. All we know is that it takes a tremendous amount of work to make this business model highly successful. We have seen many people fail, lose hope, or patience, sometimes before they even got stuck in.

A wide variety of services, all under one umbrella

Another variable explaining the rapid growth in this market is the number of services. Let me give you a short list:

Search Engine Optimisation
Google Ads
Facebook Ads
Tik Tok Ads
Affiliate Marketing
Email Marketing
Reputation Management
Social Media Management
PPC
Content Marketing
Brand Recognition
Youtube Ads
Youtube Content

As you can see, this list on its own is quite extensive, and it is far from complete. This means there are numerous angles to consider when preparing to invest in digital marketing, or even to do it yourself.

A lot of companies decide they know best, and want to market everything themselves, the downside is you will never be able to reach your full potential if you are not using most of these tools. Furthermore, if you are not a master of the trade, you might not be doing everything that is necessary. After all, a bricklayer wouldn't ask a marketer to create a foundation or lay the mortar.

Number of business hits record high in Devon

Yet, something that encourages the need for this skill-set. Over the last few years, Devon businesses have been growing by at around 5% per year. In 2021, a record high of over 60,000 businesses was hit. Most of these are private limited companies. Every one of them requires their service and/or product to be marketed. This aligns perfectly with the growth rate of digital marketing services, which have a CAGR (Compound Annual Growth Rate) of 5.3% worldwide. When the growth of two markets fit in so well, all while requiring each other's presence, demand can only be high.

What is the verdict?

Put simply, the demand for digital marketing in Devon is at an all-time high. Therefore, it's a great time to get stuck into the trade if you aspire to work from home, with a laptop, in your own time, while earning great amounts of money.

To learn more about starting your own web design agency , click the underlined text. If you want me to write an article about starting a marketing agency as well, leave a comment below.

In the meantime, enjoy your day, and take care!

Data Capture for Hotels and Restaurants

Fri, 24 Feb 2023 16:26:26 GMT

How data capture systems help you

Data capture is a known way to create long lists of contact information to use in email campaigns for hotels and restaurants. It is an extremely powerful marketing tool, simple to set up, and reasonably priced.

How do you set up email and phone number capture?

The process is quite easy, if you're not a technology specialist, you can simply ask your IT company for help, or even your internet provider. It is an easy step-by-step procedure where a page will simply be added to your customers devices when they attempt to use your free Wi-Fi. A form with a few lines is all they will need to fill in. You will have a choice when it comes to what information you ask of your client, we recommend keeping it to bare minimum. The more you ask, the higher the drop out rate. My recommendation is to keep it to name, email address and phone number. When you start asking for date of birth, address, and more, it becomes a pain for the user.

What are the advantages to capturing data?

By having this type of information, you are able to build powerful and money generating campaigns for your hotel and/or restaurant. If you are not familiar with creating such marketing plans, we highly recommend you familiarize yourself, or seek assistance from a specialist, such as myself. Today, it is vital to be up to scratch with these strategies, tactics, and techniques, if you plan to be as competitive as you can.

How does this data help a marketing campaign?

By beholding hundreds of email addresses thanks to data capture through Wi-Fi, as we discussed, but also through online booking systems for bedrooms or lunch and dinner reservations, you are in a powerful position. The software will tell you how often each person enters your establishment (i.e. returning customers). So, you can work out who hasn't visited in a while, for example, and target all of those previous customers with an email campaign about new deals, events, and additions to your hospitality establishment. Likewise, you are able to send emails to people who visit quite regularly, thanking them for their recurring visits.

How much does it cost?

Depending on the amount of users on the system, it will probably cost you somewhere near £30/month to put this in place. As the amount of users goes up into the 2,000s, 5,000s, and 10,000s, the price will raise, most likely to a maximum of £70-£80 per month. If you have multiple sites, you can probably negotiate a discount with the provider of the service.

If you would like to learn more about which companies can help you, feel free to give me a call on 07311 357963 or email me at cclark@poprmedia.com.

Is it worthwhile?

I see this as an obvious gem for any corporate hospitality managers to include in their marketing plan. There is no risk factor, it is very affordable, and the advantages are numerous, valuable, and quite essential, if your goal is to dominate the area.

Starting a Web Design Agency

Sun, 19 Feb 2023 14:16:22 GMT

How to set up a web design business

Firstly, if you’re looking at starting your own web design agency, you will want to look at how you will do it. To my knowledge, there are two ways:

Becoming a sole trader

This option is the easier, faster and sometimes wiser way of starting things. This involves less paperwork and allows you to get up and running as quick as possible. Basically, a sole trader is someone who works for themselves, you are the business. Remember that you will be liable for any debt that the business encounters, and you will gather any profits that are made.

Setting up a limited company

Although you will have to put yourself through more administrative stress, setting up a limited company is a great way to kick off your web design agency. The limited liability provided with a private company puts you in a powerful position: you will not be pursued for any debts of the company. Also, if your business works very well, you have the option of taking on the responsibility of other employees. This is the classic path to a successful company, which will eventually earn you a lot of money through, what many would call “passive income”, even though such a thing doesn’t really exist.

How to become a web designer

Now that we have covered the legal system, we will take about the skill set. To get to the stage where you can comfortably say “I’m a reliable web designer with high-end services”, you will need time to learn, grow and build up knowledge. There are many ways to go about getting there, here are some of them:

Learning for free through research and trial and error

A lot of us either don’t want to spend money on training programs, or don’t want to spend years (and thousands of pounds, in some countries) studying in higher education. I fully understand this, and I don’t think university or training courses are necessary to start your own agency. We have seen it time and time again, individuals have thrown themselves into the industry, gone through a hard time to start, and ended up thriving from everything they have learnt and the mentality they have built. Which is why I would encourage anyone with time, curiosity, and confidence to try this method first.

Private training

For me, this is the fastest way to achieve your goal. It’s not the most affordable, but the return on investment is huge (if you choose the right course). This is the path I picked, personally. I followed an informative and thorough course which taught me everything I needed, not only to be a web designer, but also to be a great marketer. As mentioned, if time is an issue, which it was in my case, a training program is great. I started my agency within one month of completing the training, and was already confident in my ability to deliver results for potential clients.

University courses

If you have time and money, education might be a good idea. Some of us grew up in households and schools where education was highly praised. There is most certainly an argument in favour of universities, but there are many downsides. Some of us might want to have fun while we learn, going out on weekends, seeing friends daily, and graduating at the end of it. My mindset if very different, I prioritise productivity and outright success, which is why I’m not the firmest believer when it comes to this strategy. It’s worth mentioning that you will acquire many social, theoretical, and educational skills by following this journey, but it’s nothing you won’t naturally develop anyway, as an entrepreneur.

How to run a web design agency

Once you have made a decision for your optimal legal set up and acquisition of the skill set, you are left with the smaller details: What programs do I use? How do I get clients? What prices do I offer? And more…

For the purpose of this blog post, I will answer these three questions, but bear in mind that they are many more waiting for you…

What programs do I use?

As a web designer, your essentials will be: a website building platform, somewhere to host the websites, somewhere to do the research, and maybe a graphic design platform.

For the build-outs, you can go classic, and do your own coding, although I wouldn’t recommend it if you plan to make money fast. You can use Word Press, like many do, although security and customer service issues are recurring in 2022-23. Alternatively, there are other building platforms that are less mainstream, but outperform companies such as WordPress or Squarespace. One of them is called Snapps, it’s my personal favourite for a few reasons:

1. It’s built on Google Lighthouse, so SEO is much more achievable

1. It is easy to use and can be very forgiving for beginners who may lack knowledge

1. Every tool you could need to optimise your site is on Snapps

1. It is the much more secure than a platform such as WordPress or Wix (this explains the extra cost of Snapps)

How do I get clients?

This is where the skills from your training come into play. No matter where you learnt how to do it, prospecting is probably the single most important factor in making your web design agency successful. It will take years to build up a great reputation and out-rank every other web designer in your area, so in the meantime you must go hunting for new clients. This is the only thing that will keep you going, and the only thing that will get you on the right path. When starting your business in this industry, prospecting should take up at least 50% of your time, although more experienced gurus tend to recommend as much as 70%. What we are trying to say is: prospecting must be a priority. Get a client, or two, or three, and then work out how you are going to help them achieve their ambitions. Don't spend too much time hesitating and asking yourself if you are good enough, just prospect and deliver.

What prices do I offer?

At first, you must remember that you're a startup, you're not going to be matching prices of individuals with 10+ years experience and a powerful name for themselves. When I started off, I sold fully optimised websites for just £500, I would target people that I already knew, making it easier to build trust at the time of the sale.

Be very careful though, you are only a startup for a certain amount of months, maybe even a year. Once that time has ended, you have to up your prices. That initial price, whatever it was for you, should probably be doubled, start selling websites for thousands, adding extra services such as Search Engine Optimisation , Google My Business Optimisation, Social Media Management, and more. This is where you start making real money and get what you deserve from all the hard work you had to put in to get everything running correctly.

Furthermore, pricing should really vary depending on the client's goals and objectives. If you have a client who wants a 3-page local website with no optimisation and no added value, you should charge a lot less then a more ambitious job. For example, a regional project with a 20-page website, seo, google my business profile, social media management, reputation management, weekly updates, etc.

The difference in price for 2 projects like this should be gigantic.

How to Optimise your Website - Fitness Industry

Tue, 17 Jan 2023 19:05:52 GMT

Why is the Fitness Industry Different?

What makes the fitness niche different from other ones? Well, exactly that - it's a different niche. You might be thinking that you would use the same approach for any niche, as website ranking is a generic thing. However, elements such as keyword research, relevant backlinks and coherent citations will make ranking your fitness website much easier.

Keyword Research

No matter what you are trying to achieve, getting the correct keywords and using them the correct amount of times is vital. If you try to run the best fitness marketing campaign, you must use words that the public is searching for. If you haven't realised, I have already done it a couple of time in this post already. If you can spot where, you are already familiar with this strategy and should be putting it into place. If you didn't spot them, you might want to work on your search engine optimisation skills. I am a professional in this field, so I sometimes don't know what knowledge the average person has with these skills.

How do you do keyword research?

There are lots of tools that can help you find what people are searching for, I really like semrush and keyword tool, but they are not free sadly, so this might not be something you want to invest in. Another simple way is to ask all of your friends, family, colleagues, what they would search for certain topics.

E.g. "Hey Chris, what would you search online if you were looking to loose weight?"

Chris: "I would probably search: "best way to loose weight without losing muscle""

Once you have asked around and got quite a few different answers, compare them all and see what trends there are.

How do you apply these keywords?

Now you have the knowledge, the rest is simple. You simply need to add the desired keywords to your website while being careful not to abuse them. Back in the day, you would have tried to fit as many keywords as possible in one page, one blog post, one title. Today, everything has changed and it will be damaging for your search engine optimisation to use this tactic.

Relevant Backlinks

This is slightly more technical, so I will try to keep it simple. You may already know that backlinks are like votes, the more you have the better, but each vote is not created equally. You could get a vote which is worth nothing, and is almost not worth having, but you could get one vote which is worth tens and tens of average ones. Essentially, you want the most powerful, influential and trustworthy backlinks you can get, this is what will make a big difference for your ranking. When I say "relevant" in the same phrase as backlink, I mean you should do your best to get backlinks from sites that are from the same niche as you.

E.g. You're much better off getting a backlink from a fitness influencer's website rather than a floristry website

Of course, any backlink is better than none, but if you're trying to make the most of your time, work on getting really valuable ones.

This is a treasure hunt, not a race to who can get the most backlinks.

Citations

Have you every heard of citations? If you have, this information will make a lot of sense to you, if you haven't then you've been missing out big time! You get a citation when your business name, phone number and address is found somewhere else than your Google My Business Profile (the google maps part of google you find when you search for a service). For example, if I put your details on my website, along with a review for example, that would count as a citation, which will not only help your website rank, but it will make your Google My Business skyrocket like you have never seen.

How do you get Citations?

If you were to do this yourself, it could take a while. However, my recommendation would be to find a list of the best citations for your country.

E.g. In the UK, I would look up "Top citations UK" and choose one of the first few websites. They usually give you a long list of great citations that are mostly free. All that is left at this point is power through the list until you have finished it. Unlike backlinks, you want as many citations as you can get, from anywhere, it really is a numbers game.

That is all for today, this is my first post concerning the fitness industry and how you would market it, but I am going to be providing lots more valuable information in the near future, so look out for it, especially if you work in the niche, ESPECIALLY if you have your own business in the industry. With that being said, I hope you enjoy the rest of your day.

Guide on How to Write Traffic-Driving Content

Mon, 16 Jan 2023 22:11:52 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

PoPr Media

Mastering The Art Of Creating An Effective Landing Page

How do you create an effective landing page for your business?

What Is The Goal Of The Landing Page?

Don't Overcomplicate It, Focus On The Objective

Make The Headline One To Remember

Find A Killer CTA

Write Persuasive Copy And Increase Conversions

If You Have Social Proof, Use It

Write Persuasive Copy And Increase Conversions

Optimise For Mobile Devices And Test Your Landing Page

Is Having A Website Worth It In North Devon?

Is It Worth Having A Website For Your Business In North Devon? ﻿

Reach A Wider Audience

Advertise Your Products, Services & Reviews

Build Your Reputation & Credibility

Provide Better Customer Service

Cost-Effectiveness

How To Use Your Website To Generate More Work For Your Small Business

Get More Work For Your Smal l Business Thanks To A Website

Use SEO To Generate More Work For Your Small Business ( Search Engine Optimisation )

Maximise Your Calls-To-Action (CTAs)

Promote The Quality Of Your Work To Get More Of It!

Create High-Value Content

Use The Power Of Social Media To Your Advantage

How To Use SEO to Increase Your Website Traffic in North Devon

Increase Traffic To Your Website Thanks To SEO, North Devon

Practice Keyword Research

Optimise Your Content

Get Backlinks To Your Website

Track Your Results, Measure Your Success

How To Create A Mobile Friendly Website Design

Ho w Can You Create A Mobile Friendly Website ?

Don't Overcomplicate Your Website Design

Consider Allowing Responsive Design

Optimise Every Image

Easy Navigation Means Better Engagement

Run Different Tests For Your Website

How To Measure The Success Of Your Digital Marketing Efforts

What tools can you use to measure how successful your digital marketing tactics are?

Track Your W ebsite Traffic

Social Media Engagement

What Is Your Conversion R ate?

Return On Investment

Tips For Creating An Engaging Website Design

What are the best ways to create an engaging website design?

Responsiv eness

Navigation

High-Quality Images

Your Content Is King

Se arch Engine Optimisation

How To Choose The Right Website For Your Business

Choosing the ﻿ right website for your business is essential

Target your audi ence!

Usability is key.

Easy navigation, happy customer.

What type of content are you promoting?

Run some tests.

Why A Website Is So Important

Do you have a website for your business in Devon?

A central information point

Creating credibility

“But I can't afford it”

Reputation manageme nt

Utilizing every channel

How To Generate Leads In Devon

How to generate more business, and get more clients in Devon.

Who is your ideal customer?

Create a compelling offer

Advertise on every channel possible

Sales and lead nurturing

Analysing and adjusting

Is Digital Marketing in High Demand in Devon?

Is digital marketing in its prime in Devon?

The growth of online presence and jobs in the industry

What is the salary of a digital marketer in the UK?

A wide variety of services, all under one umbrella

Number of business hits record high in Devon

What is the verdict?

Data Capture for Hotels and Restaurants

Is It Worth Having A Website For Your Business In North Devon?

Choosing the right website for your business is essential